A study on service quality towards customer satisfaction: Eastern College of Kota Kinabalu Sabah region / Firdausiah Abdul Momen

Abdul Momen, Firdausiah (2014) A study on service quality towards customer satisfaction: Eastern College of Kota Kinabalu Sabah region / Firdausiah Abdul Momen. [Student Project] (Unpublished)

Abstract

This study, researcher is aim to investigating the level of service quality of Eastern College of Kota Kinabalu Sabah Region towards customer satisfaction. Investigate the attribute of service quality and dimension that will contribute to reach the customer satisfaction. A conceptual model including four dimensions which are entitled teaching, academic staff, course structure and academic facilities, reputation and environment was represented for measuring service quality. The research finding suggest that in all four dimensions, there are academic staffs and teaching dimension has good level of service quality. The study shows how service quality of Eastern College of Kota Kinabalu satisfy students and recommend best strategic for Eastern College, in order to improve their service quality due to customer satisfaction.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Momen, Firdausiah 2010768979
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Service quality, Customer satisfaction, Business performance
Date:	January 2014
URI:	https://ir.uitm.edu.my/id/eprint/32816