Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi

Abu Bakar Azmi, Nursyahirah (2016) Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi. [Student Project] (Unpublished)

Abstract

The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Puteh.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abu Bakar Azmi, Nursyahirah 2013280484
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords:	Endorser credibility; Self – brand connection; Brand equity
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/27026