The impact of product awareness and product knowledge for 'I love TM campaign' to revenue performance: a case study of Telekom Malaysia (Johor)

This study illustrates the product knowledge and product awareness for "I Love TM campaign" special for TM Johor staff which affects the company's financial results. In realizing a company that provides communications services to its customers, Telekom Malaysia should stand in line with other companies to jointly develop and respond to the government's call to ensure Malaysians have information about IT. To ensure that these goals are successful, TM with Top level management need to provide the necessary steps to improve the company's quality and revenue. The education and awareness of the company's products amongst employees is very important. This research aims to identify the product awareness and knowledge and sales skill by TM Johor staff will impact the financial revenue performance. In addition, this study also identifies the new strategy to ensure that customers are more likely to subscribe to TM products. A self-administrated questionnaires were distributed to a simple random sampling of 120 respondents among TM Johor staff. The data was analyzed using the Statistical Package for the Social Sciences (SPSS). The result of this study is a significant relationship between Independent variable and dependent variable. The research also ensure that sales skill is important among TM Johor staff in achieving the financial revenue performance.