A study of the effectiveness of SIRIM QAS International Sdn. Bhd. on customer service programs

Kamarudzaman, Ahmad Firdaus (2006) A study of the effectiveness of SIRIM QAS International Sdn. Bhd. on customer service programs. [Student Project] (Unpublished)

Abstract

This study is design to investigate the effectiveness of customer service programs at SIRIM QAS International. It focuses on the customer service programs done, level of satisfaction of customers and preferences towards the programs. From this study the researchers intend to discover what the turning point is and help SIRIM in improving the customer service programs that already exist. The findings of this study will hopefully provide further insight in identifying and understand the particular consumer service programs. Such information will definitely assist the management of SIRIM QAS International in further providing and maintaining service quality.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kamarudzaman, Ahmad Firdaus 2004243449
Contributors:	Contribution Name Email / ID Num. Advisor Zambahari, Shahrizal UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Customer service, Level of satisfaction, Customers preferences
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/116314