Readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley / Rashidah Mohamad Ramli

On 1st September 2004, the New Straits Times (NST) has made a bold move from their 159-year-old tradition by publishing tabloid size from its broadsheet format. NST changed the format due to the worldwide trend and from their market studies shows that people especially the younger generation, prefers the compact version because of changing lifestyle. The purpose of study is to identify the readers' perception and acceptance level towards New Straits Times (NST) compact version at Klang Valley. The perception and acceptance level may be measured from demographic profile of readers, consumer-buying behavior in buying process and sales volume of New Straits Times (NST).
This paper consists of six chapters which explain the subject matter in stages. Chapter I explains the introduction and background of the study. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. Chapter 5 explains the hypotheses of the study. And finally, chapter 6 contain summary of results and findings, which explain conclusions and recommendations