Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa

Isa, Rafidah (2007) Customers' awareness towards products offered by Budayatama Corporation Sdn Bhd / Rafidah Isa. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

The study is based on the customer awareness towards the product offerings by Budayatama Corporation Sdn Bhd. Products can be classified as either business (industrial) or consumer products, depending on the buyer's intentions. The key distinction between the two types of products is their intended use. If the intended use is a business purpose, the product is classified as a business or industrial product. A business product is used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers. A consumer product is bought to satisfy an individual's personal wants

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Isa, RafidahUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 22378
Uncontrolled Keywords: Customers' awareness; Consumer product; Marketing mix
Last Modified: 11 Jan 2019 01:12
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/22378

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