A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid

Halid, Khairunnisa (2006) A study on factors that affect the customer usage of KTM Berhad intercity train services / Khairunnisa Halid. Student Project. Faculty of Business and Management, Bandaraya Melaka. (Unpublished)

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Abstract

From year 1992 until 2003 the number of passengers KTM Berhad intercity train services decreased year to year. The purpose of study is to identify the factors that affect the customer usage of KTM Berhad intercity train services. The factors can be measure on the weaknesses of KTM Berhad intercity train services. This paper consists of five chapters, which explain the subject matter in stages. Chapter 1 explains the introduction. Chapter 2 explains the literature review, which relates to the subject studied and theoretical framework, which act as a guide to the research flow and process. For chapter 3, research methodology is explained, which consist of methods and sampling techniques be used. Data findings and discussions is explained in chapter 4, derived from the information obtain from respondents. And finally, chapter 5 contain summary of results and findings, which explain conclusions and recommendations.

Item Type: Monograph (Student Project)
Creators:
CreatorsEmail
Halid, KhairunnisaUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Theory. Method. Relation to other subjects. Performance
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 21453
Uncontrolled Keywords: Customer usage; Weaknesses; KTM Berhad; Train services
Last Modified: 01 Nov 2018 09:57
Depositing User: Perpustakaan UiTM Cawangan Melaka UiTM Cawangan Melaka
URI: http://ir.uitm.edu.my/id/eprint/21453

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