Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]

Abdul Talib, Salim and Hashim, Rahmat and Kumar, Mukesh and Chinna, Karuthan (2009) Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. Journal of International Business, Economics and Entrepreneurship (JIBE), 14 (1). pp. 37-56. ISSN 0128-7494

Abstract

The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organization can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using consumer's purchasing orientation.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Abdul Talib, SalimUNSPECIFIED
Hashim, RahmatUNSPECIFIED
Kumar, MukeshUNSPECIFIED
Chinna, KaruthanUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service > Malaysia
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business, Economics and Entrepreneurship (JIBE)
Journal: UiTM Journal > Journal of International Business, Economics and Entrepreneurship
ISSN: 0128-7494
Volume: 14
Number: 1
Page Range: pp. 37-56
Official URL: https://jibe.uitm.edu.my/
Item ID: 11447
Uncontrolled Keywords: Market segmentation, fine dining restaurants, consumer purchasing orientation, active consumer, passive consume
URI: http://ir.uitm.edu.my/id/eprint/11447

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