Influence of mobile apps attribute of consumer conversion towards Grab food

Norhisham, Nur Sarah (2019) Influence of mobile apps attribute of consumer conversion towards Grab food. [Student Project]

Abstract

Grab Food mobile apps has been introduced by Grab Company to serve their consumers for food delivery. There is issues come out throughout the search the regarding the service of Grab Food mobile apps. The main objective of this study was to identify the Influence of mobile app attribute towards consumer conversion in ordering food online. Hence, This study shows that overall for the independent variables consist of quality of visual design, information design, navigational design and collaboration design have significantly affects towards consumer conversion. Subsequent regression analyses demonstrated that the independent variable influence consumer conversion through the factors that affecting the customers. However, this study is to investigate the most effective factors influencing consumer conversion in ordering food online towards Grab Food.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Norhisham, Nur Sarah 2016537451
Contributors:	Contribution Name Email / ID Num. Advisor Jali, Zainah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BA240)
Keywords:	Consumer conversion, Visual design, Information design, Navigational design, Collaboration design
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/99139