Factor influencing organization digital readiness among employee: Senggara Niaga Group of Companies / Nur Adilah Radzuan and Muhammad Nur Imran Marmin

Senggara Niaga Group of Companies implanting new technology in their company; therefore, it is important to measure the scale of digital readiness among their employee. Researchers decided to adapt the TAM framework in this study to identify the digital readiness towards Senggara Niaga Group of Companies and may improve on which area that needed to be focus on. This study uses the SWOT (Strength, Weakness, Opportunity and Threats) approach to analyse the issues at Senggara Niaga Group of Companies. This study aims to investigate the relationship between determinants of Technology Acceptance Model with digital readiness. The determinants are knowledge, skills, and attitude. The approach of this study is a quantitative method using a structured questionnaire. A total of 67 questionnaire forms were collected and processed using the statistical tool SPSS to test the hypotheses that had been developed. In this study, researchers found that attitude has moderate relationship with the digital readiness. Whereas Knowledge and skills have low relationship with digital readiness. There are two null hypothesis is accepted (knowledge and skills) and one null hypothesis is not accepted (attitude). Therefore, Senggara Niaga Group of Companies needs to focus and improved the knowledge and skills in ensuring the employees are ready for the organization of digital readiness