Food quality towards customer satisfaction at Billionaire’s Concept Cuisine Café Melaka

Food quality seems to be accepted as a fundamental component to satisfy customers; however, it has been often overlooked in restaurant service quality and satisfaction studies. The primary objective of this study was to investigate the factor that influencing food quality towards customer satisfaction at Billionaire’s Concept Cuisine café Melaka. This study also attempted to investigate the improvement of food quality towards customer satisfaction with a structural equation modeling technique, this study shows that overall food quality significantly affects customer satisfaction. Subsequent regression analyses demonstrated that food quality influence customer satisfaction through the quality that the café serve to their customer. Thus, managers should pay attention to the key food quality attributes that elicit customer satisfaction and enhance return visits in the restaurant business.