Factors influencing the students purchase intention towards instant noodle product

Instant noodle food products seem to be accepted as a fundamental component to satisfy students purchase intention. However, it has been often overlooked in Food industries and satisfaction studies. The main objective of this study was to investigate the factor that influencing the students purchase intention towards instant noodle products, Hence, this study shows that overall for the independent variables consist of perceived price, packaging, advertisement and store image have significantly affects towards students purchase intention. Subsequent regression analyses demonstrated that the independent variable influence students purchase intention through the factors that affecting the customers. Thus, food industries should pay attention to price as price is a very sensitive matter towards the customers. However, this study will investigate the major factors that influence the students purchase intention towards instant noodle.