Ariffin, Nurul Farseha
(2020)
Factor influencing guests’intention to stay at green hotel / Nurul Farseha Ariffin.
Degree thesis, Universiti Teknologi MARA, Terengganu.
Abstract
The main purpose of this paper is to review on the factor that influencing guests’ intention to stay at green hotel based on the existing news and literature. Generally, there are several factors that influencing guests’ intention may due to eco-friendly attitudes, willingness to pay more and the positive word-of-mouth from guest toward the green hotel. Hence, the researcher attempts to bring the entire concept of factor that influencing guests’ intention to stay in green hotel based on the finding of the previous research, published article, and news.
Metadata
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Ariffin, Nurul Farseha 2017689858 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Ahmad Shariff, Siti Nor Fadillah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management |
| Programme: | Bachelor Of Science (Hons) Hotel Management |
| Keywords: | Factor Influencing Guests’ Intention, Eco-Friendly Attitude, Willingness To Pay More Positive Word-Of-Mouth Toward Green Hotel |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/99054 |
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