Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]

Wan Bujang, Wan Hayati and Ahmad Fauzi, Firdaus and Mohd Ali Tan, Zubaidah and Bichin, Edellton and Md Yusuf, Nor Syamira and Mohd Osman, Nur Najwa (2024) Effects of COVID-19 pandemic: ramifications and prevailing strategies of independent foodservice establishments / Wan Hayati Wan Bujang ... [et al.]. Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 904-918. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

An independent food establishment’ is defined as an establishment owned by an individual or a private group where the restaurant’s concept, menu, and experience are unique. In 2019, the world was devastated by COVID-19 pandemic. Foodservice industry was one of the most affected and was practically paralyzed after the first wave of the virus attack. After the pandemic was over, the food industry had adjusted their operations accordingly, although still badly affected. Consequently, this research was done to achieve 2 main objectives; (i) to explore the effect of the COVID-19 pandemic towards the operations of independent food establishment, and (ii) to discover independent food establishment operators’ strategy to cope with COVID-19 pandemic aftermaths. Ten respondents were interviewed using qualitative, semi-structured approach. Interview transcripts were registered into and analyzed using ATLAS.ti as the main analysis tool. Two themes and two networks were conceived with a total of twelve combined codes. Findings and discussions were presented with the aid of selected quotations. Conclusively, the effects of the pandemic on the respondents and their coping strategies can be a very valuable lessons to other restauranteurs. By learning from their experiences, contingency plans can be made in case similar predicaments repeats itself henceforward

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Wan Bujang, Wan Hayati
wanatiey25@uitm.edu.my
Ahmad Fauzi, Firdaus
firdausfauzi@uitm.edu.my
Mohd Ali Tan, Zubaidah
zubaidah.tan@uitm.edu.my
Bichin, Edellton
eddelltonbichin@gmail.com
Md Yusuf, Nor Syamira
norsyamira80@gmail.com
Mohd Osman, Nur Najwa
anarania3001@gmail.com
Subjects: H Social Sciences > HC Economic History and Conditions > Consumers. Consumer demand. Consumption
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 16
Number: 1
Page Range: pp. 904-918
Keywords: Independent Food Establishments, Restaurant Owners/Operators, COVID-19, Pandemic, Aftermaths, Coping Strategies
Date: April 2024
URI: https://ir.uitm.edu.my/id/eprint/98032
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