Unveiling the influences: exploring factors that drive students towards entrepreneurship / Nur Aulia Hafiza Nor Yazmi ... [et al.]

Nor Yazmi, Nur Aulia Hafiza and Abdullah, Fatin Nur Farihan and Raja Ismail, Raja Nur Syakirah Nabilah and Mohd Shahril, Aslinda and Tamby Chik, Chemah (2024) Unveiling the influences: exploring factors that drive students towards entrepreneurship / Nur Aulia Hafiza Nor Yazmi ... [et al.]. Journal of Tourism, Hospitality and Culinary Arts, 16 (1). pp. 832-833. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

Entrepreneurship has become the focal point in the Malaysian education system as it greatly aids the country in resolving socio-economic problems. The Ministry of Higher Education (MOHE) allocated a budget to propel entrepreneurship activities among university students. However, the employment rate showed that few students are interested in pursuing their careers as entrepreneurs. Thus, this study aims to determine the motivational factors that could drive students to choose entrepreneurship as their career intention. An online survey link was distributed to 200 respondents using a stratified sampling method. Three campuses were selected based on the availability of degree students under the Faculty of Hotel and Tourism Management who studied the degree programs. The campuses are UiTM Puncak Alam, UiTM Penang, and UiTM Dungun. The questionnaire consisted of five sections, which are students' demographic, entrepreneurship education, internal motivational factors, the effects of technology, and Entrepreneurship Intention. A total of 212 usable responses were received and analysed using SPSS v26, descriptive analysis and multiple regression were used to test the strength of the relationships of the variables. The results showed that there is a strong positive linear relationship between entrepreneur mindset and entrepreneur intention, with the value r = 0.876 that could have driven the students' career intention in the entrepreneurship field. This finding may help curriculum developers and policymakers generate opportunities for students to participate in the business, especially while on campus.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Nor Yazmi, Nur Aulia Hafiza
UNSPECIFIED
Abdullah, Fatin Nur Farihan
UNSPECIFIED
Raja Ismail, Raja Nur Syakirah Nabilah
UNSPECIFIED
Mohd Shahril, Aslinda
aslinda@uitm.edu.my
Tamby Chik, Chemah
chemah@uitm.edu.my
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
L Education > LB Theory and practice of education > Higher Education
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 16
Number: 1
Page Range: pp. 832-833
Keywords: Entrepreneurship, Motivational, Intention, Student entrepreneur, Foodservice
Date: April 2024
URI: https://ir.uitm.edu.my/id/eprint/97897
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