Abstract
This report highlights my 24-week experience working as a marketing intern at Nepta Development Sendirian Berhad (NDSB), a real estate and property developer. The business has provided variety of services which are property development, project and construction management, consultancy and marketing services and other real estate-related activities. I began my internship on August 29th 2022 and wrapped it up on February 10th 2023, a span of 24 weeks. I had the opportunity to learn more about real estate marketing and how the developer runs their business at NDSB. I had gained so much experiences from the trainings, meetings, discussions, events and handling clients from various of background with the guidance of the marketing team. In addition, the company trusted me with the main responsibilities of meeting the clients, managing in person marketing sessions at the sales gallery, attending board meetings, assisting the sales teams in promoting the new project, particularly the Kangar Jaya Premium Township and engaging with the marketing experts for collaboration and improvements of skills. I was able to say that NDSB is such an amazing developer as they allow me the opportunity to learn new things and exposes me to the real work environment and culture. In this report, I have included the SWOT analysis and several recommendations for NDSB to make an improvement or adjustment for future use.
Metadata
Item Type: | Monograph (Industrial Training) |
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Creators: | Creators Email / ID Num. Muhd Fazilan, Nur Fatin Najwa UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Nasirun, Noraini, Dr. UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Industrial training, SWOT analysis, Nepta Development Sendirian Berhad |
Date: | 2023 |
URI: | https://ir.uitm.edu.my/id/eprint/97841 |