Abstract
This research examines the crucial area of digital payment uptake among Indonesian visitors in Malaysia, providing a thorough and strong research approach. This research investigates the key aspects that impact the decisions made regarding digital payment systems, providing a clear understanding of their measurable impact on usage. The research method utilizes a quantitative approach and a carefully planned non-probability sampling procedure and uses purposive sampling is sampling technique use with the aid of G*Power software, guaranteeing accuracy and statistical rigor. Utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) as a theoretical framework, the study examines eight determinants: Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Privacy, Security, Price Value, and Awareness. This research aims to examine the determinants that influence Indonesian tourists' inclination to utilize digital payment systems while visiting Malaysia. Additionally, it seeks to assess the practical implementation of these intentions. By doing so, this research not only enhances our comprehension of this subject but also offers valuable empirical insights. By utilizing a minimum sample size of 172 respondents, the results are expected to possess not only informative value but also statistical significance, making a substantial contribution to the academic discussion on the topic.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Ridho, Muhammad Zainul zridho73@gmail.com Anuar, Faiz Izwan faizwanuar@uitm.edu.my Nazri, Nur Alissya alissyanazri@gmail.com |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Journal or Publication Title: | Journal of Tourism, Hospitality and Culinary Arts |
UiTM Journal Collections: | UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
ISSN: | 1985-8914 ; 2590-3837 |
Volume: | 16 |
Number: | 1 |
Page Range: | pp. 419-431 |
Keywords: | Digital payment, Indonesian tourist, usage, and impact, UTAUT2 |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/97752 |