Abstract
This study investigates the factors influencing guests' acceptance of robotic services at the Kuching Park Hotel in Sarawak, highlighting the integration of technology in hospitality settings. The primary aim is to assess guests' perceptions and the effectiveness of robotic services in enhancing the guest experience. The study used a quantitative research design, collecting data from approximately 112 respondents through structured questionnaires. The analysis aims to comprehend guests' attitudes, satisfaction levels, and reservations about robotic services. The findings reveal significant insights into the acceptance levels of robotic services among hotel guests, identifying key drivers and barriers to adoption. The study contributes to academic and practical understanding by offering evidence-based recommendations for hoteliers considering implementing robotic services to improve guest experiences and operational efficiency. The implications of this research extend beyond the specific context of Kuching Park Hotel, offering valuable insights for the broader hospitality industry as it navigates technology integration into service delivery.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Anil Aziz, Nurul Anis UNSPECIFIED Adnan, Nur Arishah UNSPECIFIED Jamal, Salamiah A drsalamiah@uitm.edu.my Abdul Aziz, Azdel UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Service industries T Technology > TJ Mechanical engineering and machinery > Robotics. Robots. Manipulators (Mechanism) |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
Journal or Publication Title: | Journal of Tourism, Hospitality and Culinary Arts |
UiTM Journal Collections: | UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
ISSN: | 1985-8914 ; 2590-3837 |
Volume: | 16 |
Number: | 1 |
Page Range: | pp. 403-418 |
Keywords: | Robotic Services, Hotel Guests, Guest Acceptance, Hotel Industry, AI |
Date: | April 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/97751 |