Determinants on men’s skin care consumption behavior

Mohd Fathil, Siti Damia (2019) Determinants on men’s skin care consumption behavior. [Student Project] (Unpublished)

Abstract

In the last few decades, individuals have become more conscious about their image and appearance. Furthermore, men started using skin care products increasingly. As a result, the beauty industry has flourished extremely. This study aims to examine the determinants on men’s skin care consumption behavior. This study was conducted in Kajang, where the total numbers of respondents is 150 people. Convenience sampling was used for this study and the data that have been collected was analyzed using Statistical Package Social Science (SPSS). This study can provide the valuable and profitable information for to the beauty industry, future researcher and the consumer. Furthermore, this study ends with conclusion and recommendations by create awareness to use skin care products in order to increase men’s selfesteem, branding and lastly celebrity endorsement to increase self-image.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Fathil, Siti Damia 2015166109
Contributors:	Contribution Name Email / ID Num. Advisor Mohamed, Munirah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Consumption behavior, Men, Skin care products
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/97570