Factors influencing online purchasing decision among universities students at Melaka Tengah

Norhizam, Nurhadia (2018) Factors influencing online purchasing decision among universities students at Melaka Tengah. [Student Project]

Abstract

The present research was conducted at UiTM Bandaraya Melaka, Melaka Technical University and Melaka International of Science and Technology. This research and study was conducted to know the factors influence Online Purchasing Decision among student of UiTM Bandaraya Melaka, Melaka Technical University and Melaka International of Science and Technology. It is indicating the relationship between the dependent variable (online purchasing decision) and independent variable (social factors, personal factors and environment factors). This research is quantitative research and the data used for the study was collected using distribution of questionnaires. There were 100 students of UiTM Bandaraya Melaka, Melaka Technical University and Melaka International of Science and Technology had involved in answering the questionnaires. The data obtained from the questionnaires were analysed by using SPSS software. As a summary, after the data collected and been analysed, the result showed that all the independent variables have significant relationship with the dependent variable which is online purchasing decision.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Norhizam, Nurhadia 2015428734
Contributors:	Contribution Name Email / ID Num. Advisor Mohd Zaki, Bushra UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Online purchasing decision, Social factors, Personal factors, Environment factors
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/97244