A study of customer satisfaction towards AHSB Rentacar Sdn Bhd / Maryvale Lambert Tangkim

Tangkim, Maryvale Lambert (2009) A study of customer satisfaction towards AHSB Rentacar Sdn Bhd / Maryvale Lambert Tangkim. [Student Project] (Submitted)

Abstract

This study is being prepared as one of the requirement for final semester student in order for the completion of whole Degree in Business Administration (Marketing) program as required in the syllabus. This research will be focused on both variables that affect customer satisfaction in terms of pricing and sales personnel. This study is conducted at AHSB RENTaCAR Sdn Bhd (AHRAC) main office which is situated at Auto Gallery, 1 Borneo Hypermall and also AHRAC sales counter situated at Magellan, Sutera Harbour Resort. Questionnaire and observation techniques were used as survey instruments in this study where a sample size of 30 is applied. At the end of this report, will be recommendation and conclusion that might provide new suggestion for AHRAC in order to increase the company sales.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Tangkim, Maryvale Lambert 2007137349
Contributors:	Contribution Name Email / ID Num. Advisor Kabul, Worran 105060 Advisor Jamil, Mat Yasin 106072 Contributor Jomitin, Betsy betsy014@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Pricing; Sales personnel
Date:	2009
URI:	https://ir.uitm.edu.my/id/eprint/97031