The effectiveness of service quality at Perodua Tawau / Kartini Sitti Asmah Makulan @ Kilau

Makulan @ Kilau, Kartini Sitti Asmah (2007) The effectiveness of service quality at Perodua Tawau / Kartini Sitti Asmah Makulan @ Kilau. [Student Project] (Submitted)

Abstract

Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) was established in 1993. The joint venture partners / shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%), Daihatsu Motor Co. Ltd. (20%), MBM Resources Berhad (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Miitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).

Source: www.perodua.com

The company's operations commenced early 1994 and the first vehicle, the ever so popular, Perodua Kancil was introduced to the Malaysian market in August 1994. Now, Perodua had produced six cars which are Perodua Kancil, Perodua Kelisa, Perodua Rusa, Perodua Kenari, Perodua Kembara, and the latest one is Perodua Myvi.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Makulan @ Kilau, Kartini Sitti Asmah 2004610279
Contributors:	Contribution Name Email / ID Num. Advisor Hedley Mogindol, Spencer spenc497@uitm.edu.my Advisor Ismail @ Reduan, Wahi wahi@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Effectiveness; Service quality; Produa
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/96105