A study on students perfumes preferrences in UiTM Sabah / Eldalena Samsudin, Emelia Emaran and Mohd Shahiezzan Sabdin

Samsudin, Eldalena and Emaran, Emelia and Sabdin, Mohd Shahiezzan (2010) A study on students perfumes preferrences in UiTM Sabah / Eldalena Samsudin, Emelia Emaran and Mohd Shahiezzan Sabdin. [Student Project] (Submitted)

Abstract

This study attempts to measure what type of perfume that UiTM Sabah students preferred. All four dimensions of factors that maybe influence students to buy a perfume are price, quality, scent, packaging and brand. Descriptive statistics used to measures the factors to buy a perfume. Nominal scale will be used to identify whether there will be difference between male and female in their frequency buy any type of perfume. Ordinal scale also used to identify their rate satisfaction related the perfume. The results of this study will assist the perfume that most preferred among UiTM Sabah Students is Avon.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Samsudin, Eldalena 2007205908 Emaran, Emelia 2007409812 Sabdin, Mohd Shahiezzan 2007293062
Contributors:	Contribution Name Email / ID Num. Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Diploma in Business Studies
Keywords:	Perfume; Student; Preferred
Date:	2010
URI:	https://ir.uitm.edu.my/id/eprint/95879