Factors influencing customer satisfaction towards courier service company among resident of Kampung Morten Melaka

Nasrodin, Muhammad Firdaus (2017) Factors influencing customer satisfaction towards courier service company among resident of Kampung Morten Melaka. [Student Project]

Abstract

The purpose of this study is to identify the factors influencing customer satisfaction towards courier service company among resident of Kampung Morten Melaka. The research is based on a sample of 258 respondents. The results show that the dimension of assurance and empathy have significant influence customer satisfaction towards courier service company among resident of Kampung Morten.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Nasrodin, Muhammad Firdaus 2014282196
Contributors:	Contribution Name Email / ID Num. Advisor Chek Talib, Nurul Azlinda UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Courier service company, Customer satisfaction, Service quality, Tangibility, Reliability, Responsiveness, Assurance, Empathy
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/91889