A study on the factors that influence customers’ acceptance towards Ar-Rahnu scheme in Bank Rakyat

In this study, the researchers are focus on the factors that influence customers’ acceptance towards Ar-Rahnu Scheme in Bank Rakyat. The purpose of the study is to examine whether there is any relationship between the independents variables which consists of service quality, pricing system as well as Syariah view with the dependent variable that is customer acceptance. We have collected and analyse many previous studies and research done by qualified researchers and also few references from various journals, articles and websites. The researchers personally distributed the questionnaire to 60 respondents that was selected randomly and volunteer to answer that questionnaire. They are 60 respondents and customers who deal with Ar-Rahnu Scheme at bank Rakyat. The data obtained will be analysed by using Statistical Package for the Social Science (SPSS) and then the findings of this study will be interpreted. Other than using SPSS, the data also collected by using reliability testing, descriptive analysis, Pearson correlation analysis as well as multiple regression analysis in order to achieve the research objectives. Based on the research, all the predictors or independent variables have significant and positive relationship with the customers’ acceptance towards Ar-Rahnu Scheme in Bank Rakyat and through regression analysis, the most factors that influence customer acceptance among those predictors is service quality.