Factors influencing intention to use public transportation among employees of Kenanga Investors Berhad

Employees of Kenanga Investors Berhad intention to use public transportation may be influenced by different factors. Intention to use public transportation is found to determine employees’ willingness to use public transportation. The main objective for this study is to understand how attitude, subjective norm, and perceived behavioral control influence intention to use public transportation among employees of Kenanga Investors Berhad. The primary data of this study was gathered by distributing 322 survey questionnaires to the respondents at Kenanga Investors Berhad. The Cronbach's Alpha Reliability test which can ensure high reliability result was conducted on every variable. Pearson Correlation Coefficient and Multiple Linear Regression Analysis were conducted in this study to observe independent variables (i.e. attitude, subjective norm and perceived behavioral control). The discussion of the findings, implications of study, limitations and recommendations for future research are discussed at the end of the study