Influence of service quality on patient satisfaction of UiTM panel clinics at UiTM Melaka City Campus

Mohd Haris Fadzilah, Mohd Shazwan (2017) Influence of service quality on patient satisfaction of UiTM panel clinics at UiTM Melaka City Campus. [Student Project]

Abstract

The main objective of the study is to identify patient satisfaction on service quality of UiTM (Bandaraya Melaka Campus) Panel Clinic. The relationship between four (4) independent variables which are tangibility, empathy, responsive, and reliability towards patient satisfaction is being determined. A survey of 73 respondents was conducted and collect from the lecture Faculty of Business Administration UiTM Melaka City Campus. Pearson correlation and multiple regressions were used to test the hypothesis and research questions and it is likely that past study as discovered that those independent variables have strong impact toward reliability. Based on past study, it has been proven that having a better understanding of those variable will leads to have better marketing strategies and performance for panel clinic. Theoretical contribution of this study is an extension of knowledge influence of service quality on patient satisfaction.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Haris Fadzilah, Mohd Shazwan 2015234324
Contributors:	Contribution Name Email / ID Num. Advisor Jalil, Zainah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BA240)
Keywords:	Service quality, Patient satisfaction, UiTM panel clinics
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/89548