Factors influencing customer satisfaction of Light Rail Transit (LRT) in Kuala Lumpur

Noor Kamaruzaman, Nur Akmalyana (2017) Factors influencing customer satisfaction of Light Rail Transit (LRT) in Kuala Lumpur. [Student Project]

Abstract

This research paper involves the investigation on factors influencing customers’ satisfaction of Light Rail Transit (LRT) in Kuala Lumpur. This research systematically analysed some relevant literature regarding the underlying factors that influence customers’ satisfaction. Several factors are identified that may give some effect such as affordable price & sale-points, quality of transport service and relations to environment.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Noor Kamaruzaman, Nur Akmalyana 2014460742
Contributors:	Contribution Name Email / ID Num. Advisor Omar, Roaimah UNSPECIFIED
Subjects:	H Social Sciences > HE Transportation and Communications > Railroads. Rapid transit systems H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) International Business (BA246)
Keywords:	Customer satisfaction, Affordable price & sale-points, Quality of transport service, Relation to environment
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/89411