A study on the factors influencing consumer preferences towards AgroMas

The purpose of this study is to analyse the factors that influence consumer preferences towards AgroMas. One of the objectives of this study is to analyse the influential factors on consumer preferences towards AgroMas. Other than that, this study also will identify the relationship between factors influences consumer preferences in AgroMas. Consumer preferences are most importance behaviour towards the organization either consumer chooses to buy their products or not. We would like to know which factor that influences most consumer preferences. The four factors are product and brand characteristics, brand image, promotion and consumer identity. Each of the factors has their own influences. With this research that we conduct, we would like to analyse which factor that influenced consumer preferences towards AgroMas the most. After analysing all the data received, this research also gives the recommendation on how to cope with this behaviour and also what the organization can do to boost consumer preferences