CSR effects that influence companies reputation among selected Malaysian

In this fast-paced evolving technological era, there is many ways that a company can use on their effort to improve their image to the public, Corporate Social Responsibility (CSR) has long been practiced by the company in order for them to boost their reputation and also try to project a positive image of their company in the eyes of the customers. The impacts of the Consumer Social Responsibility (CSR) done by the company is very broad by the researcher has narrow down into 3 main independent variable which is company value, company images and company loyalty. Data has been collected from 104 respondents using convenient sampling and the questionnaires have been distributed through Google forms. The data that has been collected is then being evaluated and analyse using Statistical Package for Social Science (SPSS) Version 25 Software. Several tests have been conducted using SPSS such as reliability analysis, descriptive analysis, Pearson’s correlation analysis and multiple regression analysis. The result from the test conducted shows that there is a significant relationship between the brand images and the effect of consumer social responsibility toward company reputation.