Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman

Juman, Marie Jane (2013) Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman. Degree thesis, Universiti Teknologi MARA, Sarawak.

Abstract

Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993).

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Juman, Marie Jane 2009982349
Subjects:	H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	green marketing, green food products, environment safety, customer satisfaction
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/88608