JJ Mak Pon Muar / Nur Farhana Abdul Aziz, Nor Ayu Othman, Nurul Ain Abd Rahman, Nur Najaa Najlaa' Bakar and Nurul Nabihah Mohammad Pauzan

Abdul Aziz, Nur Farhana and Othman, Nor Ayu and Abd Rahman, Nurul Ain and Bakar, Nur Najaa Najlaa' and Mohammad Pauzan, Nurul Nabihah (2019) JJ Mak Pon Muar / Nur Farhana Abdul Aziz, Nor Ayu Othman, Nurul Ain Abd Rahman, Nur Najaa Najlaa' Bakar and Nurul Nabihah Mohammad Pauzan. [Entrepreneurship Project] (Unpublished)

Abstract

To learn deeper about the business environment, a case study is one of the best ways to do. In our case study, we focused on food industries because it is a continuous and the most opportunity came from this industry itself. Our team members conduct interview in Jalan Junid, Muar with the entrepreneur under Small Medium Enterprise (SME). Based on the interview. we managed to discover the business problem.

The company that we choose named JJ Mak Pon Muar. The business operates since 2009 starting as a home-based business, now they succeed in expanding the business by having a 3-lot of store. The names itself originated from the name of the owner's mother-in-law. The business had few employees hired to help with the production and management. JJ Mak Pon Muar has a positive improvement although there are many problems to overcome. JJ Mak Pon shows that hard works for 10 years is fruitful and thus they continue in providing the best products to their customers. JJ Mak Pon Muar is committed in production of food paste. Started with Mee Bandung paste, now they have more than 5 varieties of paste. JJ Mak Pon Muar helps in doing 70% of the cooking preps. With their paste, housewives can save time to cook. As making Mee Bandung requires lots of hard work, JJ Mak Pon's paste really helps in making the complicated dish becomes easier.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdul Aziz, Nur Farhana
2018226962
Othman, Nor Ayu
2018224846
Abd Rahman, Nurul Ain
2018402266
Bakar, Nur Najaa Najlaa'
2018227302
Mohammad Pauzan, Nurul Nabihah
2018292492
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Noor, Jannah Munirah
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Nutrition. Foods and food supply > Condiments, spices, etc. General works
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Small Medium Enterprise (SME), JJ Mak Pon Muar, entrepreneurship
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/87120
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