Abstract
Butter is a dairy product with high butterfat content which is sold when chilled and at room temperature in some regions, and liquid when warmed. It is made by churning fresh or fermented cream or milk to separate the butterfat from the buttermilk. It is generally used as a spread on plain or toasted bread products and a condiment on cooked vegetables, as well as in cooking, such as baking sauce making, and pan frying. Butter consists of butterfat, milk proteins and water, and often added salt.
Most frequently made from cow's milk, butter can also be manufactured from the milk of other mammals, including sheep, goats, buffalo, and yaks. Salt (such as dairy salt), sometimes added to butter. Rendering butter, removing the water and milk solids, produces clarified butter or ghee, which is almost entirely butterfat.
Butter is the main ingredient and the company's main product Ibu Lina Enterprise. Ibu Lina Enterprise was found by Mrs Haslanah @Haslinah. The company was started small with their first product is roti canai and operated by herself in 2008 from house at No 63, Lorong 2. Kampung Kolam Air, 86000 Kluang Johor Darul Takzim.
Mrs Haslanah @ Haslinah think to start this business because she thought this kind of business is easy where they only start from home. And then after that, she expands their business by produced only two types of cookies which is almond London and Makmur.
After several years, she starts to produce more variety of cookies and biscuits which is now they have more than 30 cookies that they can produced. For daily day, Ibu Lina Enterprise only produced 10 types of cookies, but when have Eid day or other celebration, they will produce more than 30 cookies. Now the latest thing that their company do is providing goodies for any occasion such as wedding day or celebration party. With only RM3.50, they can get a pack of delicious cookies from Ibu Lina Enterprise
Ibu Lina Enterprise will always provide the quality and good product from their company. In order not to lose their customer, they always make sure that what are they produced always satisfied their customer need and wants.
Now, not just Malay people that buy their cookies for Eid day, but Indian and Chinese people is also buy their cookies. Indian buy when Deepavali's day is arrived and Chinese people which is mostly have their own company will buy as a gift to their Malay employer.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Muhammad Hatta, Saiyidah Aqilah 2018262748 Yusri, Nur Najwa Awatif 2019312039 Ishak, Erra Shahira 2019324249 Iskandar, Nur Ameera Dayiana 2019359167 A. Jalil, Sara Najihah 2019527717 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohd Noor, Jannah Munirah UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Nutrition. Foods and food supply |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Keywords: | Ibulina Enterprise, entrepreneurship, Haslanah @ Haslinah |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/87061 |
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