Sambal Podeh / Rose Bathrisyia Mohd Rizal and Nurul Illya Aziz

Rose Bathrisyia and Nurul Illya, the owners of Sambal Podeh, are two delightful individuals. They sell Sambal Bilis Podeh, a sambal product made with anchovies. The name of the brand was inspired by the Malay term "pedas," but we adopted the dialect of a state called Negeri Sembilan. Podeh, also known as pedas, means spicy. To clarify, folks from Negeri Sembilan are widely renowned for their strong hot taste buds in dishes, which is why we chose to adopt their dialect because our product is spicy. It is suitable for people who enjoy spicy and hot dishes. The product is made of various types of chilis and peppers that are self-planted by the owners in their housing area! Hence, we only use the ingredients that are in excellent quality and condition because the plants are taken care of by the owners themselves.
We chose to start a business with sambal as our first product because we believe that sambal is an essential component of every meal. When you consume your meals without a spicy side dish, it feels like something is missing. If you have one, it is equivalent to a full course. As a result, practically everyone needs this substance because Malaysians enjoy spicy cuisine, and it is addicting. We attract customers by using social media such as Facebook, Messenger, and others to ease the deal. We also run our business online because we are just getting started, thus we are based in our homes and handle everything ourselves. We accept online banking and COD (Cash on Delivery) payments. Using the Lalamove or Grab courier, the delivery process takes only 1-3 days. Thus, our target market consists of both genders' boys and ladies between the ages of 20 and 60 who enjoy dry sambal.
Finally, the company's marketing methods include hard sell and soft sell. This method may attract customers and provide them with more information about our items. Because they are all drawn to our posts, our product sales may eventually increase.