Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi

Nawi, Rozita (2007) Consumer decision making in purchasing green product: a case study of the Body Shop in Kuching, Sarawak / Rozita Nawi. [Student Project] (Submitted)

Abstract

The consumers nowadays are more concerning about the green product. This is because of due to the environmental and climate changes, standard of quality living as well as the knowledge about the green product. The Body Shop products always associated with the green product because they have claim themselves use the natural ingredients as well as against tested on animals. Due to that, this study will look in depth the consumer decision making in purchasing green product by taking the Body Shop outlet in Kuching, Sarawak as the case study. The researcher will look the product attributes that can influence the customer while considering the green product.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Nawi, Rozita 2002316281
Subjects:	H Social Sciences > HF Commerce > Marketing > Environmental aspects. Green marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	consumer, consumer behavior, green product,
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/85182