Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali

Rhazali, Marlia (2012) Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali. [Student Project] (Submitted)

Abstract

As we know library promotion very important in order to promote their library's product and services. Library promotion must meet the user needs and fully utilize. In PSB there are do the library promotion but majority user do not aware about the promotion. So the purpose of this research in order lo know the levels of the user awareness and the medium that user use in getting knows about the library product and services. The respondents on this research are 144 students of tM224. The finding also shown successful of research because achieve the research objective. Then researchers come out with recommendation for improve in promoting library product and services.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Rhazali, Marlia 2009173527
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus
Programme:	Information Management
Keywords:	Library promotion, user awareness, medium
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/82452