Abstract
In today’s competitive business market, the organisation needs to organise very careful about their business plan strategy. This applied for homestay providers who provide the accommodation for the tourist or the visitor that have visited their homestay. There have many studies have been conducted that the homestay have been in a trouble because of the service failure. Service failure will give bad experience to the tourist or visitors that have come to visit the homestay. The current studies will focus on the tourist experience with the Melanau homestay in Mukah, Sarawak. It will discuss about the dimension of tourist experience when visit the Melanau homestay such as the journey, accommodation, facilities, nature, people, culture, activities, cleanliness, and foods.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Marcos Tadi, Douglas 2013935259 |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Heritage tourism. Cultural tourism G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Homestay H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons.) Marketing |
Keywords: | Melanau, homestay, service failure, experience, Mukah, customer satisfaction |
Date: | June 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/78006 |
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