Employees' awareness and perception towards organization's environmental actions and environmental marketing activities / Victoria Pius

This study was done to determine the level of environmental awareness of the employees from both government sector and private sector. A total of 160 respondents were selected from four governments that are SMC, SRDC, NREB and DID whereas respondents from private sector were selected from RH group of companies which engaged in timber, agriculture and tourism industry. However, only 125 of the questionnaires were useful for the researcher. The research questionnaire were used to collect primary data which covers many aspects of environmental awareness such as awareness on environmentalism, environmental development, environmental law and regulation, environmental campaign, environmental practices in workplace, environmentally-friendly product and services, also cover on respondents on their perception towards environmental activities and their willingness to contribute and participate in environmental activities. The study finds out that level of awareness somehow do influence the respondent’s involvement in environmental activities but some respondents do not keen enough to contribute and participate in environmental activities. Recommendations were givens in the end on how to improve the environmental awareness among individuals and employees.