Customers' awareness: a study on green pepper sauce / Timothy Stephen Buding

Sarawak State Farmers Organization (SFO) is an organization that is under the guidance of the Department of Agriculture. This organization is set up mainly to help farmers in manufacturing their agriculture produce into commercial goods. Apart from that, this organization will also help the farmers in terms of marketing the product either locally or internationally. One of the products that has been developed and marketed by SFO is Green Pepper Sauce. It is made from young green peppercorn which are picked before they matured. Even though this product has been introduced several years ago, the demand are still low and thus give problem to SFO as they still have a lot of stocks left at the store. This paper attempt to examine the awareness of customer on Green Pepper Sauce. From the study, it is found that most of the customer are aware of the existence of the green pepper sauce except that they are not aware on using the product. Apart from that, most of the customers responded that the taste of green pepper sauce should be improved further by lessening the sweet taste and added more peppery taste. Others are not aware of the product and SFO should be concerned and find effective ways to create customers awareness. This could be done through promotional activities such as advertising, sales promotion, giving out samples and cooking demonstration. This is a more effective ways to create awareness.