Alive Cafe / Aini Nadhirah Abd Razak ...[et al.]

Alive Café is a partnership business that located in Shah Alam, Selangor. Alive Café is involved in food and beverage and entertainment industry where Alive Café provide an internet café and the foods. The target market of Alive Café company is all dessert and coffee lover, students, working people and for those who want to eat and use an internet or personal computer in Alive Café. For example, there are numerous cafes like that provide the dessert but don’t have a place to use a personal computer for those who don’t have the facility especially for students to hang out. Alive Café is led by five partners which are the general manager, the administration manager, the marketing manager, the operation manager, and the financial manager. All of the managers play important roles in this business and will work hard to ensure its success. Alive café managers play an important role in this business and will work hard to ensure its success. According to partners observations, Alive Café are targeting a broad range of customers because Alive Café is in the city, where there will be more opportunities to gain customers and entice them to use Alive Café services. In addition, the location that Alive Café choose is in Shah Alam. As people already know, location is important in attracting and keeping the best customers where most people check their locations carefully to achieve the best work-life balance. Therefore, good location can considerably improve a company's long-term profitability while choosing a poor location choice can cost of lost personnel, productivity, and capital. So, Alive Café decided to choose the location in Shah Alam because the population of people live there are bigger than any other location. Moreover, our company generally offer many types of food and beverages with drinks and an entertainment. The food and beverages that offered to people are fries, cake, coffee, non-coffee drink, soft drink and so on. Hence, this business also provides an internet café where we already provide the personal computer that people can use to do the assignment or plays game. Alive Café is very convenience where people can play game and eat on the same time.