Factors affecting purchase intention on Islamic pre-need funeral plan in Kuala Lumpur, Malaysia / Nadzirah Idayu Shahrul Nizam

A pre-need funeral service is an indispensable industry in society as it facilitates bereaved families to make the necessary arrangements when death occurs in the family. Not much had been studied on Islamic pre-need funeral plan previously despite the necessity of the service. Therefore, this study examined the factors affecting purchase intention on Islamic Pre-need Funeral Plan (IPFP) using an extended Theory of Planned Behaviour (TPB) by including perceived risk and religiosity. The analysis was done using a questionnaire survey distributed using a purposive sampling conducted among Muslim workers in Kuala Lumpur. In total, 384 questionnaires were administered, and only 357 were identified as valid, thus, inferring a net response rate of 92.97%. The partial least square structural equation model (PLS-SEM) procedure was used to analyse data. The findings indicated that attitude, subjective norm, perceived behaviour control, and religiosity were significant towards purchasing intention of an Islamic Pre-Need Funeral Plan. However, results showed the hypothesis on the perceived risk was not significant. It is anticipated that these findings would have practical implications for IPFP providers and to assist them in correctly marketing their products. It is important for the IPFP providers to focus on enhancing favourable attitude towards IPFP since attitude has the most effect on intention to subscribe IPFP. Lastly, study limitation as well as prospective future research are also addressed.