The customer satisfaction towards Kedai Rakyat 1 Malaysia / Md. Hassannal Mahadza Hamid and Nurfarahanim Mohammad Fariz

Our government Malaysia reaches the problem in the National Key Result Areas (NKRA) to lower down the load experiencing by Malaysian. The Ministry of Domestic Trade, Co-Operatives and Consumerism defined KR1M or Kedai Rakyat 1 Malaysia as an initiative to assist consumers with subsidized and lower prices of consumer goods. "The KR1M initiative has been expanded as a national movement in an effort to address the impact of rising prices and cost of living of the people in tandem with the National Key Result Areas (NKRA) under the Government Transformation Programme (GTP)". The government is fulfilling its promise to the people with the slogan 'People's First' with several initiative to enlighten the burden felt by the consumers. This is an effort of a gigantic CSR project initiated to reduce the burden carried by the consumer. Besides that, to get its filled the possible and realize the whole goal for this development ways, the KR1M grocery must be build more KR1M grocery in our country. In another, KR1M grocery also need to increases the quality of product sale in KR1M grocery. KR1M has always been associated with quality issues by the consumers largely. Lots of improvement has taken place to gain trust from the consumers. The tormented images will take some times and the brand positioning plus the packaging design will play a bigger role to achieve that goal.