Abstract
The objective of this study is to explore the customers' satisfaction towards the waiting time period and the quality of the counter services among the customers at the Tabung Haji Kota Bharu Kelantan (THKB). The problem is that nowadays, most of the company didn't pay much attention towards the customer's needs for the comfort of their customer. The miss cared about this issue is will becomes the effects that can contribute towards failure of the company which is due to the many lacks in their services. Therefore, this research will focus about the customers' satisfaction towards the waiting time period and the quality of the counter services among the TH customers. The method of this study conducted by the mix method which is involving the Quantitative and Qualitative by collecting data based on the 103 of questionnaire answered. To identify the customers' satisfaction over the waiting period at the service counters among the TH customers, the distributed questionnaires by the researcher is in order to get respond from them to know how far their opinion and agree to the THKB's waiting time period services. In this paper, the researcher also will discuss in this study about the quality of the THKB's of counter services. The finding are hopefully be able to answer the two objectives of the study which the result also would consists the benefits to the THKB further improvement towards theirs systems and services. Lastly, this paper is expected to be able the future researcher to do the next research as this study is because the research has resulted in good results that future researchers can use as one of the relevant references and relate to the research issues like this.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Ab Aziz, Izyan Azianis 2014200032 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Lateh, Najahudin UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Shah Alam > Academy of Contemporary Islamic Studies (ACIS) |
Programme: | Bachelor in Muamalat |
Keywords: | Customers' satisfaction, Counter services, Tabung Haji |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/74077 |
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