Abstract
Minaz Hijabi is a partnership business which is owned by my partner Nurul Afza Khusaini Binti Mat Hussin and me, Azdila Tasya Binti Mansor. This business was started on 24th May 2022. Since this era is an era where everything could be done from fingertips, hence we start our business through an online platform. Social media is one of the online platforms which give us the opportunity to build our business and gain loyal customers to expand our business even further as it is a convenient way to shop regardless of place and time.
Minaz HIjabi is a business that sells bawal hijab. Our product is a bit different from other brand’s hijab as we sell printed cotton bawal hijab which is more unique as there are a variety of designs that we produce. Most of our designs that we make are according to the festivals that we celebrate, such as Hari Raya Aidiladha and Independence Day. Not just that, we also design our new product based on the collaboration with influencers or artists. Hence, we will make designs 100% according to the taste and ideas from the influencers or artists themselves that express their identity. Through this way of producing new products, we are able to expand our business through the followers of the influencers.
Despite the high cost of having collaboration with third parties, our products’ price remain reasonable with the quality we provide in the hijab. We are using high quality cotton voile for our products which are very convenient and easy to wear as the material is easy for customers to style. We have 2 categories of hijab which are Adult Categories and Kid Categories that are family friendly whereby most mothers love to have matching outfits with their daughters.
Last but not least, we hope that our products will help all the women out there despite their age groups to be able to feel good and beautiful without having to overspend their money. We are here to make people believe that lower price products also can produce a high quality product that will satisfy their demand.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mat Hussin, Nurul Afza Khusaini 2020878568 Mansor, Azdila Tasya 2020835066 |
Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > The practice of Islam > Hijab. Veils. Purdah. حجاب H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy |
Keywords: | Minaz Hijabi, hijab, shawl, bawal hijab, Facebook, sales |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/72409 |
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