Ethereal Store / Ainaa Syafiqah Amran and Nur Syazwina Haziqah Nor Saiful Azlan

Amran, Ainaa Syafiqah and Nor Saiful Azlan, Nur Syazwina Haziqah (2022) Ethereal Store / Ainaa Syafiqah Amran and Nur Syazwina Haziqah Nor Saiful Azlan. [Entrepreneurship Project] (Submitted)

Abstract

The term "ethereal" refers to someone or something with delicate beauty. It is a trademark of the Ethereal Store, which is a business name. Ethereal Store provides chain mask services, which are quite popular, fashionable, and easy to use. Chains can also benefit hygiene by preventing you from touching your face covering when putting it on and off. Plus, there's no disputing that face mask chains are fashionable. This organization was founded in Bandar Baru Bangi, Selangor.
Furthermore, this organization was founded in Bandar Baru Bangi, Selangor and the business has been started on April 28, 2022. Following that, a mask chain is also a functional way to hang your masks while you're out for a dinner, as well as an eye-catching piece of jewellery. Several of these multi-way chains can also be used as eyewear chains to secure your sunglasses and also be used to prevent the spread of these viruses. Wearing a mask can also help reduce the amount of symptomatic respiratory diseases in children. Furthermore, the chain mask is appropriate as a gift to friends, loved ones on their birthdays, and others as a token of appreciation and remember. Women between the ages of 13 and 50 are our target demographic. This is due to the fact that this chain mask design is ideal for all ages. Our business also uses Facebook as a platform to attract online clients, raise awareness, and increase sales all at the same time. We will use teaser posts, soft sells, and hard sells as our sale postings on Facebook to promote the Ethereal store's products.
Many designs have been sold since the business started, and most interestingly, the pattern that can be said to be popular and viral, Magnolia Chain and Lily Chain mask, has been sold since the week launched. Furthermore, the business's sales revenue climbed as a result of the product's popularity among all customers who bought it.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Amran, Ainaa Syafiqah
2021590745
Nor Saiful Azlan, Nur Syazwina Haziqah
2021339107
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts
T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Decorative crafts > Beadwork
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Ethereal Store, facebook, sales, marketing, mask chain, craft
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/72235
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