A study on the effectiveness of food catering services at Jesselton Point, Kota Kinabalu Sabah / Imelda Joseph Abbie

Joseph Abbie, Imelda (2013) A study on the effectiveness of food catering services at Jesselton Point, Kota Kinabalu Sabah / Imelda Joseph Abbie. [Student Project]

Abstract

The increase of customers demand and volumes of production has led many commissary food establishments through adopting technologies on their plants that include storing, serving, preparation techniques, cooking equipment and logistics. A company need to have a good quality of services in terms of foods and places of attractions as implemented by the Jesselton Point management not only to attract tourists locally and abroad but also to increase the marketing value and profits for the management. The food quality is obviously a critical factor as an "essential core service". The meal selection in catering outlets from the perspective caterer and the consumer, Eves, et. al. reveals that despites there were several nutritional implications and food choices from the catering outlets however a large proportion of caterers were ill-equipped to provide healthy meal options to the customers. In order to increase the productivity and effectiveness of food service quality, it is essential to review the productivity perspectives influences that include hiring, internal communication, turnover and retention, labour out-sourcing, management capability and technology.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Joseph Abbie, Imelda
2005116692
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Hotels. Bed and breakfast accommodations
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Effectiveness; Food catering services; Satisfaction
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/71891
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