Korean Ramen Exprezz / Adila Wahida Shuhaimi and Nur Nisa Najwa Hamidi

Shuhaimi, Adila Wahida and Hamidi, Nur Nisa Najwa (2022) Korean Ramen Exprezz / Adila Wahida Shuhaimi and Nur Nisa Najwa Hamidi. [Entrepreneurship Project] (Submitted)

Abstract

Korean Ramen Enterprise is a small business that sells Korean spicy noodles, called Samyang Buldak Ramen. This business is a hybrid business where they sell products both online and offline. This business is carried out to provide teenagers favorite food nowadays. With the low price, teenagers and students are able to buy spicy noodles from Korean Ramen Exprezz. With various flavors and levels of spiciness, the customers have several choices to choose from according to their taste.
With the demand is high among the students and teenagers, the Korean Ramen Exprezz business is based in Puncak Alam, and its target market consists of UiTM Puncak Alam students and teenagers in the surrounding areas. Students and teenagers can easily satisfy their cravings by purchasing these spicy noodles from Korean Ramen Exprzz. When compared to the shop price, Korean Ramen Exprezz offered a lower price that was comparable to the student's earnings. Korean Ramen Exprezz business starts operating in May 2022 to accommodate the university student’s as the main target market to get Samyang noodles from Korea at a lower price. Korean Ramen Exprezz also markets its business through social media and provides delivery service to those who don’t have transport or are too busy to buy the noodles physically. With Korean food as a trend nowadays, the demand will be higher among the youngsters in the future and Korean Ramen Exprezz will expand the business further to other areas and states.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Shuhaimi, Adila Wahida
2020448898
Hamidi, Nur Nisa Najwa
2020816352
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Korean Ramen Exprezz, Facebook, sales, marketing, Korean spicy noodles, Korean food
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71771
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