Abstract
Dorylicious Snacks is a local product that has been trending and viral on the internet. Dorylicious Snacks are among the first to produce flavoured fried dory skins in Malaysia. The uniqueness of the products has led this product to be a well known product around Malaysia. Dorylicious Snack has expanded their products to all over around Malaysia including the urban and rural areas. Dorylicious Snacks also allows people to sign as an agent to help people to generate side incomes.
The objective of this business is to offer and introduce to the customers the new local products which are the Dorylicious Snacks. The price for the Dorylicious Snacks are affordable and suitable with the premium dory skins used in their product. The ingredients used in the Dorylicious Snacks are also safe to be consumed by all ages. We started our business on 20 November 2021 and we managed to sell more than 100 units of the Dorylicious Snacks in all flavours.
Creating a Facebook page has helped us to boost the sales of our Dorylicious Snack product. The feedback that we received from our customers is mostly positive feedback and customers are very satisfied with the products that we sell. We believe that our Dorylicious Snacks can be more successful in the future and reach the target of selling more than 500 units of the Dorylicious Snacks.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Mohd Nazri, Nurul Izzatie 2020853064 Mohd Zanif, Irfan Taufiq 2021120069 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Dorylicious Snacks, Facebook, sales, marketing, snacks |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71708 |
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