Chocotism / Nur Farisha Adni Mohd Ruzi and Nur Ain Syahirah Mohd Fadhli

Mohd Ruzi, Nur Farisha Adni and Mohd Fadhli, Nur Ain Syahirah (2022) Chocotism / Nur Farisha Adni Mohd Ruzi and Nur Ain Syahirah Mohd Fadhli. [Entrepreneurship Project] (Submitted)

Abstract

Chocotism with love offers various flavors of roasted almond. For now, we have three different flavors which are chocolate premium, white chocolate and mix which is combination of white and dark chocolate. The brand was founded by Athis Enterprise. The shop's location is extremely advantageous because it is in the city of Kuala Lumpur, which is the centre of the public's attention. Chocotism uses social media platforms such as Facebook, Instagram, and Tiktok to engage with people while conducting business. Apart from that, Chocotism uses social media to advertise and sell its products to customers while also sharing information about the products and the environment. This is because individuals generally spend a lot of time on social media, and we have a big potential to take advantage of it.
The speciality of Chocotism in the quality ingredients that does not contain any artificial ingredients or added food coloring. Moreover, we are selling our products at reasonable prices. Chocotism is available to customers at all times and in all places. Customers can also purchase our products via Shopee's cash-on-delivery or courier delivery services.
In this report, we also concluded Facebook post that consists of teaser, copywriting of hard sell and copywriting of soft sell. Moreover, we have compiled all the details needed including the registration of the company which is also needed to be in this report. Thus, we have compiled all the important data in this report. Our online business so far has been well received as we are able to create loyal customers. As a proof, Chocotism with love page successfully gained 103 likes and 105 Followers in less than 3 months. We created this business that related to the food-based with a mission which is to ensure that our customers satisfied with our products and providing high quality.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Ruzi, Nur Farisha Adni
2021100951
Mohd Fadhli, Nur Ain Syahirah
2020869682
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Chocotism, Facebook, sales, marketing, chocolate, confectionary
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71642
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