Pro Batique / Noor Syazana Nadjwa Md. Noorhasnan and Waira Irna Sofiya Azman

Md. Noorhasnan, Noor Syazana Nadjwa and Azman, Waira Irna Sofiya (2022) Pro Batique / Noor Syazana Nadjwa Md. Noorhasnan and Waira Irna Sofiya Azman. [Entrepreneurship Project] (Submitted)

Abstract

Pro Batique is a business where we sell a chocolate dessert called Kek Batik. Our main objective for the business is to offer homemade classic and nostalgic Malaysian dessert, Kek Batik, to our customers using high quality ingredients at an affordable price.
Our business, Pro Batique, was started on 20th June 2022. Pro Batique is currently selling only one product which is Kek Batik. Our customers have given our product various positive feedback as they said that our Kek Batik is delicious, made with high quality ingredients like Milo and within a reasonable price.
We have sold 24 boxes of Kek Batik since the opening of our business and gained more demand from customers for the Kek Batik. We have been using social media such as the Facebook page to promote and spread words about our business easily. By using the Facebook page, we have also learned how to do posting for our product through teaser, hard sell and soft sell.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Md. Noorhasnan, Noor Syazana Nadjwa
2020828258
Azman, Waira Irna Sofiya
2020878464
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: Pro Batique, Facebook, sales, marketing, kek batik, cakes
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71459
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